I’m Topp Brocales – a Product Designer with over ten years of experience working for startups to established organizations. I've successfully launched initiatives that serve the smallest of businesses to enterprise clients.

DESIGN PHILOSOPHY

Empathy Above All

Throughout my career, I've learned to lead with empathy while always keeping business goals top of mind. That level of empathy covers both the people I serve and the team that I work with. I believe everyone has something to bring to the table.

“Empathy is the ability to have an understanding of the realities of other people — to see the world through their eyes, feel what they feel and experience things as they do.”

DESIGN PRINCIPLES

Everyone’s Part of the Design Process

I believe in the power of education through collaboration. It doesn’t matter if you’re an engineer or a salesperson, everyone’s part of the design process. Teamwork opens up more perspectives. The best ideas can come from the most unexpected places.

Start with the Future

When I travelled to Japan, there’s one thing I learned that stuck with me. It’s a form of planning called backcasting. To solve complex problems, you have to think of the most ideal solution and then work backwards. It is a search toward determining the scope of a challenge posed by constraints.

Blocks

Form and Function are One

Based on a philosophy by the famous architect, Frank Lloyd Wright. He strove to unify space and create a harmonic environment not separate from nature but as a unified whole. In product development, if the solution is too complex, either we simplify or schedule into multiple releases. Design and development should always work together to provide value for the user.

Faces

Emotions will Outlive Pixels

People remember the feeling more than the detail. When a solution works, it evokes an emotion. Technical design knowledge is important but understanding who I’m designing it for is more significant. Even the simplest of solutions can have the biggest impact on people’s lives.