10+ Years Designing Successful Products and Experiences
I contributed to Clearly’s rapid growth leading up to its acquisition by Essilor, helped launch products used by thousands of marketers at Unbounce, guided the design team through 7Geese’s acquisition by Paycor, and led the redesign of the most-used feature at Lillio.
In 2024, I stepped away to launch my freelance practice, taking on startups and SMB clients while working on my own projects.
- 2024—Present
- Product Design Consultant
- Independent
- 2021—2024
- Senior Product Designer
- Lillio (HiMama)
- 2017—2021
- Senior Product Designer → Design Manager
- Paycor (7Geese)
- 2016—2017
- Design Instructor
- RED Academy
- 2015—2017
- Product Designer
- Unbounce
- 2013—2015
- Web Designer → Producer
- Clearly
Bringing Human-centric Design Thinking to Every Project
Product Design
- 0→1 Product Design
- User Research
- Product Strategy
- Information Architecture
- Wireframing & Prototyping
- UI Design
- Design Systems
Design & Development
- Brand Identity
- Content Strategy
- Marketing Websites
- AI-Assisted Development
- AI-Augmented Workflows
- Creative Direction
Training & Mentorship
- Human-Centered Design (IDEO + Acumen)
- Coaching & Mentoring (UBC Sauder)
- Habit-Forming Products (Nir Eyal / Cooper)
- UX Training (Nielsen Norman Group)
- Design Mentor (Rethink)
- Youth in Tech Mentor (ISS of BC)
Designing with User Empathy while Keeping Business Goals in Mind
Empathy Above All
I lead with empathy while keeping business goals top of mind. That covers both the people I'm designing for and the team I'm working with. Everyone has something to bring to the table.
Everyone's Part of the Design Process
I believe in education through collaboration. Teamwork opens up more perspectives. The best ideas come from the most unexpected places. That's a shaka by the way.
Start with the Future
When I travelled to Japan, I learned about backcasting — a form of planning where you start with the most ideal outcome and work backwards. To solve complex problems, you define where you want to end up before deciding how to get there.
Form and Function are One
Inspired by Frank Lloyd Wright's philosophy of unified space. In product development, if the solution is too complex, either we simplify or we sequence across releases. Design and development should always work together to deliver value for the user.
Emotions will Outlive Pixels
People remember the feeling more than the detail. Technical design knowledge matters, but understanding who I'm designing for is more important. Even the simplest solution can have the biggest impact on someone's life.